Guest Blog on MKM: Sara Leisinger of Who's Lance? Digital Media. Adept at everything from Facebook to Pinterest to Podcasts, Sara is a true digital jack-of-all-trades, and below she'll share how to improve your web presence by building your site's SEO and Google ranking.
If I've said it once, I've said it 100 times. Your small business needs a website as part of your digital marketing collateral. Does it need to be fancy? No. Does it need to be expensive? No. Does it need to be functional and informative? YES! Find out more inside this week's MKM blog.
Having dedicated accounts across the internet for your small business is valuable and expected by your audience. BUT you may feel unsure about this whole thing. Let me explain how to make social work for YOU and your small business inside!
Podcasts. I love these audio files for the advice I can get for my business without having to sit through a course or read dense articles. In the time it takes me to get two miles logged in the morning, I can learn about new marketing methods or the next best rural business idea. Podcasts have truly been a way for me to learn about owning a business and get ideas for growing my own. What podcasts do I listen to? Check out this list of my favorites!
As business owners, we've been coached and nurtured to sell, sell, sell our product, but constant self-promotion is NOT what audiences on social media respond to. They know the marketing schemes and click-bait posts, and they are savvy enough to know when something is a pitch versus a genuine story being told. So here at Molly Knuth Media, I'm going to tell you that for the next week, I want you to refocus your online marketing efforts, and focus instead on interacting socially with your followers. Oh look! And I even included a handy checklist to make it easy for you!