Tools & Resources

Molly's Favorite

Jump ahead:  Marketing Tools  |  Social Media Must Haves  |  MKM Lives  |  Podcasts  |  Books

Everything changed once I committed to getting smarter about my money and regularly login and categorize my business account using Quickbooks Self-Employed. It's cheap, It's simple, and it's just what a number-phobic business owner like me needs to feel empowered about her money. TRY IT →

Quickbooks Self Employed

My team just started using Asana this summer and man, is it the tool we were looking for to organize projects all in one place. I can easily assign tasks to team members, share files, and assign deadlines, and we don't lose the messages in our inboxes. TRY IT →

Asana Project Management

Have you picked up yet that I like to keep things simple and fast? That's exactly what you get with Flodesk. Emails, landing pages, and automated workflows that are beautiful and intuitive. I cried real tears when I realized that automated emails could be this easy. TRY IT →

Flodesk Email Platform

When creating tutorials or training videos. You NEED Loom's video recording software. It is so quick to upload and share with your followers and I'm kicking myself for not using it sooner. TRY IT →

Loom Screen Recorder

This extension of the Facebook suite of tools helps content creators schedule posts, get in-depth data about their efforts, and even schedule posts to Instagram. A must-have if you're posting on behalf of a Business Page. TRY IT →

Facebook Creator Studio

Marketing tools

How can you design everything from printables to social graphics like the pros? Canva! I use this program daily to help me create social content that looks on-brand and scroll-stopping. TRY IT →

Canva

Whether it’s cleaning your house, getting outside for a walk, or tinkering in the garage, find something that fills your cup away from social media. It is in moments like these that I find my own mind can wander and I come up with some of my best ideas for social media content.

5. Outlet for your energy 

HOW did I do without these? I love my airpods for listening to podcasts while I work or for recording videos without that annoying echo of sound. Probably not an essential, but definitely a nice perk if you create a lot of social content.

4. AirPods

social media management must-haves

Using the desktop version of apps like Facebook, Instagram, Canva, and Planoly, allows you so many more options when you produce digital content for your small business. I only use my mobile device for responding to messages in real time, otherwise you’ll find me working from a legit computer.

3. Laptop or Desktop

Track how much time social media content takes you. I prefer the HoursTracker free app. This helps me see exactly how long I spend planning, designing, and scheduling content for my social feeds, so I can determine ROI and when it’s time to outsource.

2. Time Tracker

Planning your posts goes faster when you have a plan and strategy behind it. Print blank monthly calendars and pencil in your offers and what you plan to talk about each week and each day. OR if you want assistance with the “what to talk about” check out Molly Knuth Media’s 12-month calendar available in the classroom.

1. Calendar

Women in Business You Should be Following

How to save time when planning your social posts

Quick & Easy
Video Creation for Social Media

Do You NEED to have your business on social media?

The Business Trifecta

Favorite MKM Lives

Learning Tools

Weekly on Mondays

Frequency: 

Episode 12

Favorite Episode:

6 Figure Influencer

Weekly on Mondays

Frequency: 

Episode 128

Favorite Episode:

Building a Story Brand

Several per Week

Frequency: 

Episode 129

Favorite Episode:

Goal Digger

Weekly on Thursdays

Frequency: 

Episode 277

Favorite Episode:

Online Marketing Made Easy

Weekly on Thursdays

Frequency: 

Episode 046

Favorite Episode:

Rural Revival

Favorite Podcasts

If you haven't yet read "Dare to Lead" by Brené Brown, I advise you to go pick it up from your local library or bookstore.

Full of helpful, tactical tips that would benefit any community organizer or business owner, this text speaks to how to treat and grow a team in trust and confidence.

It's helped me reevaluate my leadership approach and helped me lean in to vulnerability for the sake of connection and humanizing.

by Brené Brown

Dare to Lead

If you own a business or a side hustle or are THINKING about starting one, you have got to buy this book. It has shifted my entire marketing mindset.

– It helped me clarify why some social posts succeeded while others failed.

– It helped me realize what my brand and my clients' brands needed to focus on in their marketing.

– It helped me feel empowered as I talked about how local businesses change the world for the better.

by Donald Miller

Building a Storybrand

Favorite Books

Some of the links on this page are affiliate links. This simply means when you click on it, I may get a commission for sharing it with you (and you might even save a bit yourself too!). But rest assured, I only share items I truly love and value.

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