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Hi there! I'm Molly: small town enthusiast, digital marketer, and mom of 4, passionate about helping local, small businesses thrive. Stick around to learn how YOU can flourish while living and doing business in a small town.

molly knuth

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Launching Something New

How do you know it’s time to start something new in your business? Or…how do you know where to start? 

Typically, I know a change is needed when I get this feeling of discomfort I get in my chest as I’m working. I get so uncomfortable for days and weeks in a row when I’m working on a specific task or process that I realize I can’t stay in the same place much longer or I’m going to lose my sh*t. 

You might get this feeling too, or your sign may be a pit in your stomach, anxiety, tears in your eyes, constant stress. Recognize the signals your body is sending you.

When I feel like this, it’s time to pause and reflect.

I ask myself:

  • Where are you feeling discomfort right now?
  • What are some skills unique to you that can help address this problem?
  • How can you take that to others to help them address this problem in their lives as well?

This discomfort might be in my personal life, business, or community, but when I recognize these feelings I know it’s time to evaluate what’s going on and get busy making it better with actionable steps.

Now the process of getting into the nitty-gritty of these action steps can take a long time and be months or even years to make happen like bringing a product into reality, or it can happen really quickly.

If you are a smaller and newer business or organization, you have the benefit of being nimble and adjusting at a moment’s notice. But, the bigger you get and the more people and processes that are involved, the more time you need to allow for results to transpire. 

Lastly, if you’re thinking of taking new action in your business, I would encourage you to make sure your idea is not just a good idea to yourself. You need to test your market. A good resource for this is the book “Building a Story Brand” by Donald Miller.

  • Reach out to others in your potential market.
  • Don’t get too caught up in the details.
  • Launch at 70 percent ready and make adjustments as you go.

Then market the crap out of it…and that’s why you’re following me! For all the tips, right?

For more details about my launching philosophy take a listen to this week’s episode of the Small-Minded Podcast!

Check out our sponsor: Sweat Inspire Sisterhood

Sugar cookies, adult beverages, and potatoes…oh my!

In my 20s I thought the time between Thanksgiving and New Year were for two things: indulging on the weekends and then limiting caloric intake throughout the week. Then when I flipped into the New Year, I’d plan to lose all the weight I had gained and really get my life on track.

Not surprisingly…that didn’t work.

It was only when I learned about the proper nutrition approach from my fitness coach Erika Hermsen that I was finally able to work WITH my body during the holiday season (and shocker: it doesn’t involve indulging OR restriction, just balance!) Her weekly grocery lists, meal plans, and delicious healthy recipes help me balance my macros (aka: carbs, proteins, and fats) so that I can stay on track with my goals while eating foods that don’t make me feel like I’m on a diet.

What I love about Erika’s programs is that the nutrition education and recipes also come with daily live workouts and access to her app with 1000+ prerecorded workouts. So whether you like lifting weights or running on the treadmill, 7-minute booty burners or 50-minute sweat sessions, you can find something you are interested in that fits YOUR schedule. AND you are surrounded in support by Erika, her team of coaches, and 600+ other women who are working alongside you and cheering you on to your goals.

If you want to experience the Sweat Inspire Sisterhood community this season, head to to get started with her 7-day free trial and get an all-access pass to her sisterhood membership for FREE!

You’ll also get added to her email list with exclusive freebies each week AND information about her upcoming Drop 10 program that helps you lose 10 pounds or 10 inches in just 12 weeks…trust me, it works and the next round starts January 3.

Psst: if you’d like to hear a little more about Coach Erika’s story and how she’s grown the Sisterhood, head to Episode 27 of the podcast!

Check out our sponsor: Chilled Freezer Meals

I don’t want a lot for Christmas…but if I could get a little help around the house or with holiday prep, that would be great!

Thankfully, my friend Lindsy at Chilled Freezer Meals has my back.

Not only does she make meal and snack time more convenient with her fully frozen meals for local pick up and home delivery to communities throughout Eastern Iowa. BUT she also ships meal bundles nationwide, and this holiday season she also offers gifting options for those on your holiday shopping list!

Check out the new Chilled Favorites Bundle packed with five of Chilled’s best-selling meals. The Favorites Bundle includes her bbq cheddar meatloaves, mini lasagnas, breakfast burritos, Tuscan chicken pasta, and parmesan meatball bake. Perfect for those who want to give the gift of time and ease this holiday season. Plus, you’ll be supporting the local, small businesses and farmers that Chilled sources from in their recipes.

Got a new mama on your list? Shop Chilled’s New Mama Meal Bundle with single-serve meals and soups, protein cubes, lactation granola, and new mom affirmation cards to make the transition into motherhood a little easier.
And for those hard-to-shop-for-folks on your list, Chilled also offers digital gift cards so they can choose their own meal delivery at a later date.

Listeners of the Small-Minded Podcast can visit to shop these options and more during the holiday season. AND to sweeten the deal, first time customers can get 10% off their order by using promo code SMALLMINDED.

Psst: if you’d like to hear a little more about Lindsy’s story and how she’s grown her Chilled business, head to Episode 56 of the podcast!

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Hi there! I'm Molly: small town enthusiast, digital marketer, and mom of 4, passionate about helping local, small businesses thrive. Stick around to learn how YOU can flourish while living and doing business in a small town.

molly knuth

Meet the blogger