This week at the Small-Minded Podcast by Molly Knuth Media we welcome Jordan Trumm, a small-town gal who is a social media marketer, community volunteer, farm wife, and soon-to-be mama.
When Jordan and I met in 2018, we were fast friends. Her active role in our community and career as a social media marketer meant our paths crossed a lot. Add in her sweet, hardworking nature and love of coffee, and she and I were a match made in heaven!
With a passion for seeing businesses and communities flourish, Jordan helps her clients in a variety of industries with everything from email marketing to Instagram planning and posting to helping them connect with customers online.
In today’s episode of the Small-Minded Podcast, we discuss her top tips for marketing for brand-new businesses on social, and how that shifts for businesses who’ve been on social for awhile. She gives us all the goods for helping people choose YOU as the person to do business with.
In addition to “shop talk,” we discuss how Jordan moved across Iowa once she got married, and how she adjusted to life in a new, smaller town. She shares her tips for getting involved in the local life as well as establishing boundaries when the volunteer opportunities seem endless.
This week’s interview with Jordan is truly a gem. Be sure to listen to the full audio, and see below for some of my key takeaways from our conversation:
- The more small businesses grow, the more your community, schools, and citizens can grow as a result.
- When the City, Chamber of Commerce, and Economic Development committees work in the same direction, great things can happen for small towns.
- Joining a new community as as an adult can be challenging. Diving into volunteerism can help you find like-minded people and create long-lasting business relationships and friendships.
- Respect your own boundaries when it comes to serving on committees. Be selective in the groups you join and the time you commit.
- Be a friend and welcome new residents to your community. Be inclusive and inviting, not just friendly.
- Growing a business by word of mouth is the best kind of marketing (and organic social media and user-generated content is word of mouth too!)
- Consistency is key on social media!
- People connect with stories and people connect with people. They buy YOU when they choose to work with your business in a small town.
Work with Jordan
If you want to bring some creativity and consistency to your social media marketing, reach out to Jordan! Follow her on Instagram for her adorable baby prep stories and actionable social media tips or visit www.sociallyjordanmedia.com to inquire.
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Read the full show notes here: http://www.mollyknuthmedia.com/podcast
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