Did you know that 55% of the U.S. population has listened to a podcast – 37% of whom are monthly listeners and 24% of whom are weekly listeners?
56% of monthly listeners are men and 44% are women. Most listening is done from home, on the commute, or while performing tasks. More info here.

Podcasting is an up-and-coming marketing medium where you can share stories, provide education, and help your listeners on topics of your choice.

But if you’re here, you already know how awesome podcasts are, right?

So now you’re thinking “how can I get started in podcasting?”

Let’s dive in and discuss in this week’s episode.

Why Podcast?

Podcasting is a great way for you to connect with your ideal customer so they can listen at their convenience and be a captive audience. This may be at their desk, on a walk, as they complete household chores, or in the car.

You can choose the content, frequency and consistency of your episodes without being subject to algorithms like on social media. 

I also think that hearing someone’s voice has an intangible affect on listeners. It creates an intimate connection and a community more quickly than reading words on a screen. 

This medium allows hosts and guests to be vulnerable, include pacing and vocal inflections to allow for personality, and allow greater insights into the human experience

Also, it’s fun!

Molly’s Podcasting Quick Tips

1. Choose a topic or subject matter that your podcast will focus on. Create a master list of episode ideas and interview guests so when you are low on creative ideas, you can pull from this brain storm session.
2. Get your equipment. I use a Blue Yeti mic, an audio recording box to reduce background noise, Zencastr to record, Audacity to edit, and Libsyn to distribute.
3. Choose your episode length and frequency. Have an idea of how long you want each episode to run: super short or super long? The length of a short walk or the length of a long drive? Then pick how frequently you can produce a new episode. Podcasting is time-intense, so be sure to plan for writing, recording, editing, uploading, and marketing as you conceptualize your episode releases.
4. Marketing. How will you get people to listen and download your episodes? Consider starting a standalone Instagram account for your podcast or share out to your own social channels on podcast debut days. Also think about people in your network who you could bring on as guests so you can grow your audience.

Want more? Listen to Episode 23 of the Small-Minded Podcast for details.

And if you need free tools and resources to get your social media going, head over to mollyknuthmedia.com or @mollyknuthmedia on Facebook and Instagram for training videos, free downloads, and more!

Access the Jenna Kutcher Podcast Lab here.

This month at Molly Knuth Media:

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All About Instagram!

Over at MKM on Facebook and IG, we’re sharing our best tips for using Instagram to market your small-town small business. Each day we’ll offer quick-hitting tips that you can implement immediately to improve your aesthetic and engage your audience.

We’ll also have a FREE Instagram Reels training on Thursday, February 11, 2021; a hashtag training; and we’ll kick off another round of Instagram Academy at the end of the month.

If you’re looking to grow your business with Instagram this year, you don’t want to miss out on this!