We’re doing things a little different at The Found Podcast this week of Thanksgiving 2022. Each day this week, I will be delivering a new mini podcast straight to iTunes or Spotify to give you a short burst of inspiration in what we’re calling Exponential Growth Week. For the next 5 days you’ll get a 10-20 minute episode with immediately actionable tips that you can apply to your social media, marketing strategy, energy, 2023 planning and more.
The purpose of this week is to ground us as business owners and entrepreneurs to evaluate where we’re feeling good about our businesses and where we may need to make some adjustments in this season of business and Social Media 2.0.
To help us prepare for the new year, I’m leading a masterclass on Thursday, December 1, 2022, at 11 AM CST inside a private Facebook Group so we can break down the elements and energetics you need to know for Social Media Marketing 2.0. We’re calling it Marketing Must-Haves Masterclass, and you can go to Mollyknuthmedia.com/masterclass to request to join the Facebook group and get all the details as we get closer to the training date.
Exponential Growth Week Episodes:
I was recently in a masterclass with Melanie Ann Layer and she made a statement that has really stuck with me.
“In the beginning, before I made this transition in my life and my business, I realized I was navigating my life as a response.”
We are business owners because we are leaders in our own unique way. Then our lives become a hamster wheel hustle, moving from day to day and task to task. Think about that leader inside you. What do they want to do? What do they want to initiate?
Take time to reflect on whether you are living your life as a response. Consider ways that you can initiate and lead instead.
I started this mini episode with a reflection of who I was as a junior in high school and how completely different I was a college freshman. I’ve grown and changed many times over, as you have too. It’s normal and GOOD to change and evolve.
Social Media is going to do that too. We need to roll with the changes as social media and digital marketing evolves into “Version 2.0.”
One thing that hasn’t changed is the people on the other side. People can see through posts just meant to sell. Next time you are creating content, consider: What does the person on the other side of the screen need? How can my business provide a better product or service for them to live a more convenient, accessible life?
Authenticity always works.
Not necessarily harder, but definitely more complicated. Remember social media is just one element of a marketing strategy. I encourage you to consider six components.
Strategy: Have steps or a plan of what you want social media to accomplish for your business.
Content Creation: I find a content calendar helpful in visualizing how to put my strategy into practice.
Management: Some folks like to create in real time but it’s convenient to use tools to schedule your content ahead of time.
Community is key. Consider the conversations you would have at a coffee shop or checkout counter. Bring that energy to your social media. Show that you understand there are people on the other side of the screen and not just customers.
Leverage: Use tools like ads, collaborations, giveaways, and tagging to grow your audience.
Legacy: Social media is always changing. Consider what legacy content you have to share. For a brick-and-mortar shop, using social media to direct people to shop in person is your legacy. Social media can direct people to your email list, your course, or your online shop. Focus on legacy content to weather whatever changes social media has in store.
If you don’t feel like posting, to put it simply, don’t. Your audience can feel the energy you bring to content creation, and you want to bring your best. It’s totally okay to take time to be present in your real life, or to take a break for a season.
Do what you can to care for yourself to bring yourself up to a higher energy. Rest, connect with family, journal, etc. Instead of creating content during this time, spend time interacting with similar accounts, interacting on profiles of people who follow you, responding to DMs, or sharing user generated content.
As a solopreneur, YOU are your business. Although it is stressful to manage allthethings it is important to care for yourself. You are you business’s number one asset! (And, regardless, you are an amazing person deserving of care.)
I started this year knowing a change or shift was coming. I found myself overcommitting by starting self-help books and courses that I haven’t finished, thinking maybe THIS is the shift. I’m closing out the year feeling uneasy with all of these open loops.
My message to myself and my listeners is this: Close those loops. Imagine the loop of a roller coaster (even though I don’t like roller coasters!). We are going up, approaching the most exciting part that’s a little scary. If we get off right then, we never experience that excitement or the resolution that comes afterward.
If you are like me, you have several open loops and lots of unresolved fear and excitement. Join me in taking time to close those loops and close out the year in a more peaceful place.