Hey listener! Thanks for tuning in.
I am so proud of this episode, friend, because today’s guests are a few of the people I’m most proud of in 2021: my Social School students.
In the past year, we’ve added this quarterly program to our MKM offerings to help small business owners stay accountable in their marketing and reach strategically reach their business goals.
Today, four of my Fall 2021 students are sharingtheir businesses, successes, and challenges from the Social School prorgam.
I’m certain you’ll be inspired and resonate with their stories of being a small town business owner. Take a listen and give them a follow at the links below!
ALIX AMBRIZ – SEHNERTS BAKERY – McCOOK, NEBRASKA
Sehnerts Bakery and Bieroc Cafe is a 500-year-old bakery that made the journey from Germany all the way to small-town Nebraskain the last centry. MKM Social School student Alix Ambriz and her husband assumed ownership of Sehnerts Bakery on August 1, 2021, as the first owners not directly related to the Sehnert family. In their new venture, the Ambriz’s want to honor the history of the Sehnert business while also innovating so it grows for generations into the future. Alix joined Social School to help revive the bakery’s social media feeds in a way that was best for small town businesses, and she got all that and more! Some of Alix’s favorite parts of Social School are having plug-and-play templates for posts and knowing what works in partifular for their Facebook and Instagram accounts. Get more about the Sehnert’s story and Alix’s takeaways in the episode! Follow on Instagram and Facebook.
ANGIE SIGWARTH – BALLTOWN BITS – BALLTOWN, IOWA
Angie has been an MKM student for the past several years, finding new ways to tell the stories of the projects she completes with her hands. Angie is truly an inspiration to me and a jack of all trades. She can build furniture (dovetail drawers), repurpose old entertainment centers and make them into children’s toys, create a board and batten accent wall in your kitchen, decorate an entire ballroom for Christmas, build a greenhouse, and the list goes on and on and on. I love chatting with Angie to hear how social media has helped her get more comfortable talking about her work and filling up her 2021 schedule, and meet other small business owners who she can connect with! Follow on Instagram and Facebook.
MICHELLE LUSI – JL ENTERTAINMENT DESIGNS – EXTON, PA
Michelle is also an OG MKM student from the past few years. She is an eager student who takes in the lesson material, processes the information for her family’s audio-visual installation company on the East Coast, and applies what she has learned. For Michelle and JL Entertainment Designs, telling the story and the transformation they provide for clients has been key in their social media strategy, along with sharing ways they contribute to their community surrounding Exton. I am always amazed at the work she and her team do for their clients, and I love the before and after installs they feature on their socials! Follow on Instagram and Facebook.
MELANIE RICE – RICE AUCTION COMPANY – CLEARFIELD, IOWA
I’ve had the honor of working with Melanie and Rice Auction Company several times in 2021. Melanie is a wealth of knowledge with experience in marketing in her corporate day job. But as she details in the episode, sometimes you need a fresh set of eyes from a person on the outside to remind you of all the cool things your company does. As business owners we can sometimes be too close to the work we do and take our unique skills and knowledge for granted assuming everyone knows these trade secrets. By talking about our unique approach, we as business owners can use social to help our followers solve problems and establish ourselves as the expert our followers want to work with. We talk about approximately 1 million other things in our conversation too, but that was one that really stuck out to me in our chat. Listen in for the full discussion with Melanie of Rice Auction Company in Southwest Iowa. Follow on TikTok and Facebook.
MKM SOCIAL SCHOOL WAITLIST
What are your goals for 2022 in your business?
Do they include increasing sales?
Improving customer service?
Starting an email list?
Launching that new idea?
FINALLY understanding social media algorithms???
My friends, you are NOT alone!
MKM’s signature marketing education program for small town small businesses is relaunching in January 2022 to help you reach your goals next year.
We’ll work together for 12 weeks to better understand marketing for your business, HOW to market your services and products across a variety of digital platforms, and give you the tools and resources to help make this process more efficient.
If you’d like to be the first to know our Winter MKM Social School details, be sure to get on the waitlist at tinyurl.com/mkmsocialschool
SPONSORED BY: SWEAT INSPIRE SISTERHOOD
If you want to experience the Sweat Inspire Sisterhood community this season, head to sweatinspiresisterhood.com/smallminded to get started with her 7-day free trial and get an all-access pass to her sisterhood membership for FREE!
You’ll also get added to her email list with exclusive freebies each week AND information about her upcoming Drop 10 program that helps you lose 10 pounds or 10 inches in just 12 weeks…trust me, it works and the next round starts January 3.
That’s sweatinspiresisterhood.com/smallminded for 7 days of workouts, healthy recipes, encouragement, motivation, friendship, and fitness, at absolutely no cost to you.