Picture this: a space outside of your home and work where people know your name, where you’re seen and valued, and where connection is built on more than algorithms.

That’s a third place, and right now, women need them more than ever.

What is a Third Place?
Coined by sociologist Ray Oldenburg, a “third place” is a community space where people gather, build relationships, and belong. Think coffee shops, farmer’s markets, book clubs, or workout groups.

Why It Matters
Loneliness is a rising epidemic. A 2023 U.S. Surgeon General report reveals that social isolation increases the risk of premature death by 29%. Women with strong social ties have a 54% greater chance of longevity compared to those who feel disconnected (Harvard Women’s Health Watch).

In my own life, I’ve found third places in fitness groups and local events, but at times, I’ve gone without one…and I felt it.

How Community Shapes Us
Your community impacts your mindset, well-being, and business success. In my hometown, I’ve seen firsthand how neighbors look out for one another, from helping my son recover a lost wallet to supporting local businesses.

Ways to Plug In and Find (or create!) Your Third Place

• Define your mission: who is it for and why?
• Start small: invite a few people for coffee or a casual gathering
• Be consistent: set a schedule so people can count on it
• Use social media: but remember, the magic happens in person
• Collaborate: partner with existing businesses and organizations

If You Can’t Find It, Build It
Define your mission, start small, stay consistent, and collaborate with others. The magic happens when you gather people in real life.

Final Thought
If we want cool things to happen in our towns, we need to make them happen. (that quote credit to the insanely cool former guest Melissa Nelson).

Your Weekly Challenge
Find (or create) your third place and be intentional about building offline connections. And be sure to listen to the full episode 198 of The Found Podcast with Molly Knuth for more!