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Hi there! I'm Molly: small town enthusiast, digital marketer, and mom of 4, passionate about helping local, small businesses thrive. Stick around to learn how YOU can flourish while living and doing business in a small town.

molly knuth

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The Midyear Check-In Founders Never Put on Their Calendar

Halfway There, and Not Totally Sure Which Way Is Up

I almost didn’t record this episode.

Not because I didn’t have anything to say (when do I ever not have something to say?), but because what I wanted to offer this week wasn’t a strategy, a framework I’d tested with clients, or a good old fashioned list of five things to do before December 31st. It was just…questions. And I wasn’t sure that was enough.

Turns out, it’s exactly enough.

We’re past the midpoint of the year, and I don’t know about you, but that fact hits me two different ways depending on the day.

Some mornings it’s “how the hell are we already here.” Other mornings it’s “okay, I have got to get moving on these goals before the calendar runs out.”

Both feelings are true.

Both can live in the same body at the same time.

That tension is actually kind of the whole point of this episode.

So instead of my usual solo cast format (a list of actions, a client story, a proven framework), I decided to just ask questions. Five of them. The kind you can’t answer in the car with the radio on, though I’ll tell you right now, that’s exactly where a lot of you are probably listening from.


Stop, Start, Continue Isn’t New. That’s Why It Works.

I picked up stop, start, continue from my friends at The Restoration Project, and it has become one of the most reliable reflection tools I’ve used in the last two years. It’s not flashy. It won’t make you a viral framework or a keynote deck. But it is transformational.

Step 1: Ask yourself what you need to stop, and don’t stop at the obvious answer (the thing you already know is draining you, yes, write that down too). Sometimes what needs to stop is a good thing you’ve simply outgrown. A version of the business you thought you were building. A version of yourself you don’t recognize anymore.

Step 2: Start is usually the thing you’ve been circling for months, the thing you already know, so I won’t pretend otherwise.

Step 3: Continue…that’s the one we skip because it feels too obvious to write down. Don’t skip it! Name what’s working. It matters just as much as fixing what isn’t.


Time Lies to You. Energy Doesn’t.

Here’s a shift I want you to make: stop asking where your time is going and start asking where your energy is going.

You can spend eight hours on something and walk away lit up, like you barely noticed the clock.

You can spend twenty minutes on something else and feel like it aged you five years.

Time, as a resource, isn’t always an honest metric. Energy is.

So look back over the last six months.

  • Where did you feel most like yourself?
  • And on the flip side, where were you just going through the motions, performing a version of yourself you didn’t recognize?
  • Get specific. Write it like you’re the author of your own story, because the details are where the real information is hiding.

Somebody Else Wrote Your Definition of Good Work. Did You Ever Agree to It?

This one’s sneaky. Most of us inherited our definition of good work from a boss, a teacher, a parent, an industry standard, somebody, and we never actually sat down and agreed to it ourselves.

For me, “good work” used to mean busy. Booked. In demand. And some days I still catch myself measuring it that way out of habit. But at the end of those “successful” weeks, I felt drained, not lit up.

So I had to ask if that was actually what success looked like for me. It wasn’t. I wanted fewer meetings and deeper ones.

That’s the whole exercise: build your own definition instead of working toward someone else’s.


You Are Allowed to Celebrate the Thing You Already Did

Founders are notoriously bad at this. We’re so busy looking at the next mountain that we forget to clock the one we just climbed.

So say it out loud if you have to: what happened this year that actually made you feel something? Think about how you’d celebrate a friend who got promoted, or a loved one who crossed a finish line. Now bring a little of that energy back to yourself.


One Degree Off Course

I heard this once from a mentor and it stuck with me: A plane leaves Los Angeles headed for New York, but if the course is even one degree off, it can end up in Washington, D.C. instead. Not a massive difference. But enough to miss connections, miss appointments, scramble to make up ground.

So ask yourself, honestly: if you described what you’ve built to a total stranger right now, what would you say? And does it match what you actually set out to build? You don’t have to be far off course for it to matter.


Give Yourself the Calendar Invite Nobody Else Will

Nobody schedules this reflection for you. As founders, we lead everyone else first: our teams, our clients, our families, our farms.

So this week, for even just ten minutes, lead yourself.

You don’t need permission. You don’t need a perfect answer. You’re the boss.

Being a founder means staying curious about your own life the same way you stay curious about your business.


Find something in this episode that hit home? Come find me over on Instagram and tell me which question stopped you in your tracks. And if you know another founder who’s overdue for their own midyear check-in, send this one their way.

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Hi there! I'm Molly: small town enthusiast, digital marketer, and mom of 4, passionate about helping local, small businesses thrive. Stick around to learn how YOU can flourish while living and doing business in a small town.

molly knuth

Meet the blogger