Have you ever wished you could just ask an expert, “how the heck do I do this…in simple terms?” 

That’s exactly what I thought as I was planning out 2024 content for The Found Podcast.

Why not give entrepreneurs and small business owners an opportunity to ask real questions in real time and get real answers that matter to them?

In this new format called “Coaching Calls,” small business owners and entrepreneurs have an opportunity to submit one question about marketing, business growth, personal development, or anything that we touch on here at The Found Podcast.

When I saw the first submission come in from this friend of the pod, I was so excited! I knew we had to have her on! Not just because she’s amazing and her business is so impressive, but also because her question is so relatable and probably on your mind too: 

“Molly should I add TikTok in 2024 to my marketing tool kit?” 

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Why to Add TikTok in‘24

Now, my friend, this is a very layered question. It’s not as simple as just starting an account and saying “Hey, follow me now!” 

I highly recommend that anytime you add a platform to your marketing tool kit you make sure:

A: it is aligned with your ideal audience 

B: you have the time to dedicate to the learning and the growth it’s going to take to get started on the platform 

C: you develop a long-term and short-term plan for how this new platform will serve your business

In 2024, TikTok offers a great opportunity for business owners who are product based and direct to consumer.

However, I do think there are a few other items to consider before diving into TikTok for business. 

Consider developing a serial approach to your TikTok videos. Create multiple videos produced in a similar style.

Execute growth strategies and understand which accounts are already connecting with your ideal client. Use those accounts to inspire creativity and guide your content as you grow your business.

If you are asking yourself: “Should I add TikTok to my business marketing?” go ahead and tune into the full episode. It’s a 20-minute conversation that will really help you as you consider adding a platform to your marketing repertoire in the new year.

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A little more about our guest today…

Alix and I got to know each other in 2021 when she enrolled in the first iteration of MKM Social School.

Alix and her husband live in McCook, Nebraska, where they raise three boys and own and operate Sehnert’s Bakery & Bieroc Cafe, a 500-year-old business that originated in Germany. 

You can hear more of her business’ evolution and her founder story in Episode 77 of The Found Podcast.

Learn more about Sehnert’s Bakery

Give Sehnert’s a follow over on Instagram and Facebook and head to their website to get in contact!