Get ready to see sparks fly across your business’ social media platforms! Every day this week on The Found Podcast I’ll share quick, actionable tips for engaging content to close out the final quarter of 2023. Are you ready for it?
Making Better Social Media Content: Your Social Era
Today’s Intention: Get real with ourselves about how our social is doing
It’s easy to get stuck in a rut with our content creation. If you feel like your content is stale and same-old-same, sorry to tell you, but your audience probably feels the same way.
The good news is there are no rules and you can absolutely improve to get the impact you’re searching for. It’s going to take a little risk and a lot of clarity, but I’ll be there by your side.
This week I’m sharing what works NOW in Q4 on social media. No fluff- just six quick episodes on what you need to hook your ideal follower and engage their attention.
Better Photos on Your Social Media: Your TS Era
Today’s Intention: Understand and implement what’s working right now with photography on social media
What’s working RIGHT NOW for photos on social media? I share my top tips in today’s mini-episode:
- People stop their scroll for PEOPLE, even if it’s hands posing with a product
- Keep it simple: Unposed and unperfect photos are all the rage.
- Use multiple images per post
- Use nostalgic photos
- Invest in brand photography (@maddiepeschong on Instagram)
- Consider stock photography (@michellemensing.photography on Instagram)
- Make your photos pop in just a few taps with preset filters (@randileaphotography on Instagram)
Creating Better Graphics for Your Social Media: Your Red Era
Today’s Intention: Stop making boring graphics.
Ok. Graphics for your social media are NOT the same as the newspaper. You do NOT have to fit ALL your information in one. single. square.
Go with a carousel: A multi-image graphics-based post. Each “swipe for more” is an engagement that the algorithm loves.
Use Canva to create your graphics with templates. Templates can be found on Canva, Creative Market, or customized with a graphic designer.
Telling Better Stories on Your Social Media: Your 1989 Era
Today’s Intention: Get real with ourselves about how we need to use storytelling in our marketing if we want people to remember it.
I’ve covered narrative framework in depth in previous episode (Episode 147), but provide a quick refresh here. Think of your social media post, or series of posts, like the plot maps we made in middle school. We need characters, a setting, a problem, and solution.
Don’t come right at your audience with a “HEY! Buy my product!” Instead, build a story that illustrates how your product or service can solve a problem. You might be a few posts into a series without mentioning your product at all.
Writing Better Captions on Your Social Media: Your Reputation Era
Today’s Intention: Get real with our writing and know that there is a way to make it more efficient and engaging.
Use ChatCPT to generate a content calendar and captions for your business. It’s going to take a little work to train it to “know you,” but it can respond with a specific length, objective, and tone for a post.
Edit your posts to include words and phrases you typically use and make sure each caption has a hook, body to explain the point, and call to action for what your followers should do next.
Share Better Videos on Your Social Media: Your Lover Era
Today’s Intention: Put your face on video if you want to make a connection with your followers.
Just last year reels and TikToks were the fast-track to success. Video is no longer guaranteed to go viral, but it remains a great way to connect with your audience.
What’s working now doesn’t require fancy transitions and heavy editing: Try some B-roll background video overlaid with a hook and an insightful, educational caption.
Use video to humanize your brand and connect with viewers. Take them behind the scenes on your day-to-day or offer a live Q&A session.
Videos can be simple, but it doesn’t take a lot to do them well. Seek out good lighting and get a wireless mic for the best sound. The algorithms seem to prefer you to edit within their platform. Otherwise, Camtasia is my favorite software for long-form editing.