Welcome back, listener. In this week’s episode of the Found podcast, I’m sharing a tale of two vacations. Both are very memorable but only one for good reasons.
When Ryan and I went to Texas, that was literally our only plan. Go to Texas. We wanted to be fun and spontaneous but we ended up being absorbed in choosing our next stop or where we would sleep that night. We didn’t have the shackles of a schedule, but we didn’t have support either.
For our South Dakota family vacation, we learned a little. Your girl is still NOT going to have a spreadsheet itinerary, but we at least booked our stays in advance. We listed the landmarks we were excited to see and had a rough idea on which days each event would happen. THAT vacation is remembered for the good things.
I share my vacation examples to illustrate a helpful marketing strategy: Begin with the end in mind.
- Don’t miss the Re-Find mini episode series
- If you feel lost in the marketing noise you are not alone. According to this survey, the average American sees between 4,000-10,000 ads each day: Double the rate of 2007 and five times the rate of the 1970s!
- “In order to cut through the noise, your best bet is to make sure that wherever people encounter you, the most effective thing you can do is have cohesiveness.”
- For your customer: Begin with the end in mind. Illustrate the end goal that your product or service can help your client achieve. Paint the destination super clearly.
- Offer a scenic route or an interstate highway with turn-by-turn directions.
- Avoid just listing products and services. Instead include them in an overall marketing message that illustrates the final goal.
- Create marketing that is aligned, cohesive, and moves people down the path to work with you.
- If you are seeking a scenic route for marketing help, check out the MKM shop at mollyknuthmedia.com/shop.
- Personalized marketing strategy is my JAM! If you would like the highway route of 1:1 support, email me at firstname.lastname@example.org