Hey listeners!

This interview has been a bear to schedule but was SO worth it! We finally got our time zones aligned for Kylie Kelly of This Mama Means Business to join us on the Found podcast.

Kylie is a business coach specializing in helping moms have the maternity leave they want and maintaining a healthy balance after baby. Hosting a virtual summit helped build her social media community from scratch, and now she helps others do the same.

Key Takeaways

• You’ll figure out quickly that Kylie is from Australia. Although Australia offers better maternity leave than the United States, where most of Kylie’s clients are from, moms trying to balance career and kids is a struggle everywhere.
• Kylie is mom to two boys and had wildly different maternity leave experiences with each. She wants to prevent women from experiencing a leave like her first, and plan a leave on their own terms. Kylie loved her second maternity leave and returned to work feeling ready.
• Kylie worked as a wedding photographer before 2020 when Covid caused her clients to cancel. She reexamined what she wanted in a career and felt a tug toward helping moms, especially entrepreneurs, plan for their maternity leaves.
• Kylie started with an Instagram following that was completely related to her wedding photography. She built community quickly by hosting a virtual summit for expecting mothers. Her first summit had 350 attendees!
• For her next summit, Kylie had 500 attendees. She had 42 speakers over five days and limited them to 10-15 prerecorded minutes. Having sessions rerecorded allowed Kylie to love on attendees and build community. 
• Kylie’s social media strategy is to focus LESS on strategy. She pours most of her energy into her podcast, which she loves for its worldwide connection. She loves to send direct messages and voice memos on Instagram. She feels much more fulfilled and has seen better results by focusing on relationships.
• Kylie is offering access to a free podcast series to build your social media audience. You can find her podcast This Mama Means Business on Spotify.

Connect with Kylie

Find Kylie’s website at KylieKelly.com or connect on Instagram.

Follow for More

Follow me, Molly Knuth on Instagram and Facebook. Or follow Molly Knuth Media on Facebook and Instagram.