This is one of those episodes, friends.
An episode where not only do you want to listen once for understanding, but one that you might want to take a re-listen to and have a pen and paper handy for notes.
This week we’re digging into branding for your business.
I know, I know.
There are a million other experts who can speak to this topic in more informed ways than I can, but I think it’s important to know that even if you operate a small business in a small town, you have a brand. And your brand isn’t just encapsulated in a .jpg file that is your logo.
A brand is what you stand for.
A brand is the code of morals and ethics that you believe in through your products, purchases, decisions, and donations.
A brand is all the colors you use and how they make your followers feel.
A brand is a personality that potential customers and clients pick up on through your social media posts, print marketing, the way you write, and the photos you take.
It tells them who YOU are, and who they can BECOME if they work with you.
So how do you go from branding with a simple logo to having a whole brand strategy?
Take a listen to Episode 58 of the Small-Minded Podcast for all my best tips that you can implement today!