This episode is a fun one, friends!
When I tell you this girl makes me smile with just her presence, I hope you can hear that smile come through your speakers in today’s episode.
Allison Corbin and I crossed paths a couple years ago. In the years since, we have partnered on several projects professionally, she’s taken photos of my own family, and we’ve had countless hours-long conversations over coffee. I truly enjoy her company, and today I’m bringing her expertise in photography to you.
Allison started her career as a photographer almost 7 years ago by capturing weddings and family sessions. As her family has grown, Allison’s business has grown alongside. Captured by Corbin has grown from side-hustle, to part-time, to full-time for Allison, and her focus has pivoted into more commercial and brand photography for small business owners.
Allison says she loves working with these businesses because she gets to help them tell their stories through the lens of her camera. The photos that result share moments in time of the people and hard work involved in operating a small town business.
Having Allison in for branded photos also creates a professional library of content for small business owners. After a session, they have hundreds of photos they can pull from for social media, websites, pamphlets, and other print marketing campaigns.
Listen to today’s episode for the full interview, and see some of my key takeaways from my conversation with Allison below:
Key Takeaways:
- Behind every small business is a family. Capturing photos of these businesses is capturing families too.
- Owning your own business allows flexibility as family needs change.
- Photos tell the stories of the people behind those items, services, and events that Allison captures. And many times multiple businesses come together to work with one another, so it’s fun to see the crossover that happens in small towns.
- Her journey to owning her own business was over several years. Allison worked in several career fields as she started her photography business. She deliberately made it a slower transition so she could make sure she and her family were comfortable as her business grew.
- Starting a business doesn’t mean throwing caution to the wind and investing all your money up front. Everyone’s business journey looks different, and just because the gurus say to “take the leap” it doesn’t mean that’s the path for you.
- Getting professional photos doesn’t have to look like a standard shoulders-up photo against a generic backdrop. Help tell your story by wearing your uniform and getting photos in your environment.
- People do business with people. Let your customers and followers online see YOU, and the face behind the business (and these days, the face underneath the mask!)
- “We need to step up our game this year and be able to show other people who we really are.” – Allison’s take on why photography is essential for businesses in 2021
Get more info from Allison
If you want more tips for taking your own professional photos or if you’d like to work with her yourself (check out her headshot event if you’re a local!), visit www.capturedbycorbin.com or @capturedbycorbin on Facebook and Instagram.
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