It’s not here yet, and I’m not going to tell you the Facebook world as we know it will come crashing down if you do run paid ads…though in some corners of the internet that is what you’ll hear.
My belief is that small businesses get the best social media marketing traffic and engagement by focusing on strong, consistent content. This can come in the form of photos, videos, blogs, online events, etc. These are the types of posts that your true believers will respond to and keep coming back for.
But in the event you feel like you aren’t reaching all your true believers or you need to generate more traffic ahead of an open house or sale, Facebook paid ads are a great option to small businesses. Not only can you set your own schedule and budget, but Facebook’s ad platform also allows you to advertise on Instagram and the Audience Network and you can target your ideal customers.
Want to know how to put this into practice for your business? Watch the Molly Knuth Media LIVE tutorial at this link:
download the Facebook Ads.
*Disclaimer: I do not claim to be an expert in Facebook advertising. There are countless online courses and assistants who can really help you get some crazy ROI for your ads. This tutorial is just intended for those who want to manage their own ads and learn a little more about doing it better. Hope it helps you!