Many of us have social media accounts for our personal use. We follow friends and family members, work acquaintances, college companions to keep up on their lives and important milestones. I’d be willing to be that none of us started our Facebook or Instagram accounts with the express purpose of seeing the most recent Black Friday shopping deals from mega brands or being sold new makeup/workout plans/supplements while we lay in our beds scrolling through our newsfeeds.

As administrators of social media accounts for our business, it can be hard to wrap our heads around that as we design our posting calendar. We want to show off our most recent product or project or broadcast a new promotion or giveaway, but we sometimes fail to pause and ask if this is meeting the needs of our audience and the people who decided to follow us in the first place.

If you are struggling to connect with your audience on social, it may be time to come up with a comprehensive social media strategy instead of just a content calendar of images.

What is a social media strategy? It’s where you combine the needs of your audience with the product or service that your unique business offers up, and uses social media to tell the story of how you can solve the problems your audience is feeling. The rest of what happens on social media (branding, graphic design, video production, blogging, etc.) are just tools that help you implement your strategy.

Want to know the components of the strategy and how to use it for your own small business?Download the show notes below and tune in to the video tutorial on the Molly Knuth Media Facebook Page.