There’s a version of wellness most of us have been sold.

• Drink the green juice.
• Hit the workout.
• Track the protein.
• Lift the weights.
• Close the rings.
• Get the sleep.
• Take the supplements.
• Optimize the routine.

And if you’re doing it “right”…you should feel better.

But what happens when you’re doing all the right things…and still feel exhausted?

That’s where this conversation with Dominique Farrar stopped me in my tracks.

Dominique Farrar is a California-born, Paris-based wellness educator, experience curator, and the founder of Well in France, a company dedicated to crafting IRL experiences that make wellness feel joyful, personal, and actually doable.
Before building a life and business in France, Dom spent more than 15 years in the tech world leading marketing, community, and experiential strategy for global brands. She built and scaled communities at Yelp, developed founder and CEO communities at a leading Bay Area venture capital firm, and later expanded a CFO community from 2,000 to 10,000 members at the French fintech company Spendesk. Most recently, she built a global thought-leadership and strategy community during her time at Quantive. Her superpower has always been curating people, spaces, and experiences that spark connection long before she ever applied it to wellness.

Today, she brings that same community-led expertise into Well in France, where she designs retreats, intimate “Women & Wellness” dinners in Paris, and bespoke brand and influencer experiences for companies looking to create meaningful, human-centric touchpoints. Her work sits at the intersection of experiential marketing, community-building, and holistic wellbeing, rooted in the belief that in a noisy, digital-first world, taste, curation, and real-life experiences are a brand’s most powerful differentiators.

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The Life That Looked Right (But Didn’t Feel Right)

Before founding Well in France, Dom was living what many would call a “successful” life.

• Tech career.
• Fast-paced environment.
• Constant motion.

And then she added motherhood to the lineup.

She described it like a spin cycle:
Go, go, go.
Crash.
Repeat.

And somewhere in the middle of that rhythm, she realized something a lot of us quietly feel:

There has to be more than this.

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When Wellness Becomes Another “Should”

What struck me most in our conversation was this:

For American women, wellness has become another expectation, tasks we add to our to-do list without intention.

Another box to check.
Another place to perform.

“I should be working out.”
“I should be eating better.”
“I should be doing more.”

And suddenly, the thing meant to support you…
becomes another weight you’re carrying.

Sound familiar?

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The French Shift: Slower, Softer, More Human

After moving to France, Dom experienced something different.

Not perfect.
Not magical.
But noticeably slower.

She described it like this:

People linger.
They take their time.
They allow space.

And wellness?

It’s not rigid.
It’s not rule-based.

It’s woven into how life is lived.

Not something you squeeze in, but something you experience.

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The Business She Thought She Was Building

When Dom started her business, she thought she knew exactly what it would be:

Retreats.
Structured experiences.
High-value offerings.

The kind of thing that looks “right” on paper.

But what she discovered changed everything.

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The Moment Everything Shifted

After a year of hosting events, Dom had met dozens of incredible women.

But something was missing.

They weren’t connected to each other.
They weren’t staying in relationship.

So she did something simple:

She invited a group of them to dinner.

No big agenda.
No heavy wellness framework.
Just connection.

And that’s when everything changed.

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What Women Were Actually Craving

That dinner?

It’s what people responded to.

Not the workshops.
Not the structure.

But the connection.

As Dom said:

“Women wanted to gather around wellness… not do it as homework.”

Let that sink in.

Because how often are we trying to perfect something…when what we really need is to experience it?

From there, her business evolved.

Not from a perfect strategy —
but from paying attention.

She created:

• Monthly dinners
• Coffee walks
• Simple, repeatable gatherings

Not because they were flashy…

But because they worked.

Because they met a real need:
👉 Being seen
👉 Being known
👉 Being in the room with people who get it

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The Part Most People Don’t Talk About

Dom also shared something that I deeply respect:

She didn’t build this from nothing.

She had a safety net.
Time.
Space.

And because of that, she could build from a place of:
Ease
Creativity
Generosity

Not scarcity.

That matters.

Because the energy you build from…
becomes the energy your business carries.

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What This Means for You

If you’re in a season of:

• Trying to “get it right”
• Feeling behind
• Adding more to your plate in the name of growth

I want you to consider this:

What if it’s not about doing more?

What if it’s about doing it differently?

More slowly.
More intentionally.
More connected.

Ask yourself:

• Where has wellness become another expectation in my life?
• What would it look like to make it feel… human again?
• Where am I craving connection more than instruction?

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Listen to the Full Episode

The most powerful thing Dom said wasn’t about business.

It was about calling.

The thing you do when you’re avoiding everything else…might actually be the thing you’re meant to build.

And maybe, just maybe, the life you’re trying to create isn’t built through more discipline…but through more connection.

Listen now to my full interview with Dom in Episode 247 of The Found Podcast with Molly Knuth.