Have you ever wished you could just ask an expert, “How the heck do I do this…in simple terms?”

That’s exactly what I thought as I was planning out 2024 content for The Found Podcast: Why not give entrepreneurs and small business owners an opportunity to ask real questions in real time and get real answers that matter to them?

In this new episode format called “Coaching Calls,” a small business owner/entrepreneurs is given an opportunity to submit a question they would like me to answer about marketing, business growth, personal development, or anything that’s on their mind!

Today’s submission is from an Iowa friend who asked, “How do you organize and execute your content creation to support your audience and marketing?”

This is a layered question, but it’s one I think we all should consider this year more than ever in our business marketing. 

Strategy is the name of the game in small business marketing in 2024

We are not throwing spaghetti at the wall, friends.

We are running a business.

And running a business is most enjoyable, profitable, and impactful when we have a clear plan of serving our clients and customers.

This translates to our marketing too!

We want to make sure that all forms of our business’ marketing, whether print materials, social media, on our website, or in face-to-face conversation, is cohesive, clear, and compelling for our ideal clients/customers. 

As business owners, we don’t have time to waste spending hours creating marketing materials and digital content that feels disjointed and confusing, we want to be able to follow a strategic plan that guides our audience so they know about us, understand how we help them, experience a bit of what it’s like to work with us, and ultimately choose to become our clients and customers.

How do we do this?

Start by answering the following:

• what are your goals?
• who is your ideal client/customer? how do they spend their time? what do they love? what do they not love?
• how do you talk to your ideal client/customer?

Then move into mapping out what to talk about and what you want to sell on a paper calendar.

Jot down important dates and events for the month, assign a theme to the month, and identify various tips, products, or services that tie into that theme so your ideal clients how you help them solve their problems.

In episode , I provide a variety of examples for planning a social media marketing calendar for both product and service-based businesses so you can have strategy guiding your content creation. 

A little more about our guest today…

Maryann Baldwin is the founder and owner of The Works in Lansing, Iowa. She is passionate about helping entrepreneurs, small business owners and dreamers go after and achieve their goals. Through her business’ Office Works, Kitchen Works, and Innovation Works, Maryann helps local dreamers and doers launch, grow, and remain competitive in the business market.

Learn more about Lansing Works

To find out more about Maryann and what her business offers, visit https://www.lansingofficeworks.com/ or give them a follow over on Instagram, Facebook, or LinkedIn!